BMF Campus for suppliers

Powering a supplier-led training platform

Today’s building product suppliers are expected to do far more than simply supply products.

Merchant networks increasingly rely on suppliers to provide accurate product knowledge, technical guidance, compliance support, sustainability messaging, and installation best practice that helps branch teams sell with confidence and credibility.

At the same time, suppliers face the challenge of communicating rapidly evolving product ranges and industry changes across large, fragmented merchant networks — all while competing for attention in an increasingly crowded marketplace.

Launch your mini site See the supplier initiative

316 Supplier members in the BMF

525 Merchant networks reachable

525 Sector employees to influence

1 Connected learning platform

The challenge

Beyond getting listed; becoming embedded

Suppliers face the challenge of communicating rapidly evolving product ranges and industry changes across large, fragmented merchant networks - while competing for attention in an increasingly crowded marketplace.

The challenge is no longer simply getting products listed. It is ensuring your products are properly understood, confidently recommended, correctly installed, and consistently supported across the industry.

Built in partnership with Cortexa, BMF Campus enables suppliers to educate, influence, and engage merchant teams at scale through one intelligent, industry-focused platform.

Evolution

From traditional training to continuous industry influence

Historically, suppliers engaged with merchants through a number of successful training routes within BMF Campus. These approaches continue to deliver value today - and now sit alongside something new.

Bespoke Training Courses

Custom supplier-led courses developed in partnership with Cortexa and deployed across merchant networks.

Course sponsorship

Supplier branding integrated within BMF Building Blocks industry training courses aligned to relevant product sectors and applications.

Dedicated supplier LMS

Some suppliers launched their own branded learning platforms for internal and external training initiatives.

But expectations have evolved. Training is no longer viewed as a one-off activity — it has become an ongoing engagement channel that influences product understanding, specification confidence, compliance, and purchasing behaviour over time. That evolution has led to the next major step forward for BMF Campus.

Built by suppliers, trusted by merchants

Introducing the Supplier Initiative

The new Supplier Initiative has been created specifically to help suppliers increase engagement, visibility, and educational influence across the merchant community. At its heart sits a powerful new capability - the Supplier Mini-SIte.

A dedicated branded mini-site within BMF Campus
Full control to upload and manage your own content
Optional BuildAI access for instant AI-powered course creation
Network-wide distribution across participating merchant LMS platforms
Real-time reporting and learner engagement visibility
A scalable way to educate merchants on products, systems & installation

Author, manage, continuously evolve

Your own branded space with network-wide reach

For the first time, suppliers can directly author, manage and continuously evolve their own learning experience within the platform. Courses, webinars, installation guides, brochures, videos, technical resources and product updates - all curated and managed from your own branded branded supplier area.

Unlike a standalone supplier portal, your content does not sit in isolation

Through an intelligent tagging and discovery system, your learning resources are surfaced across the wider BMF Campus network - including individual merchant-branded learning platforms. Your content becomes discoverable by the people who matter most.

Resources appear in relevant categories, search results, and learning pathways, helping ensure the right information reaches the right audience at the right time. This transforms supplier learning from passive content hosting into active industry influence.

Audience reached

What you get

Five capabilities that work together

The Supplier Initiative is a connected system - each capability amplifies the next.

Branded mini-site

A dedicated space within the BMF area for your content.

AI-powered course creation

Turn product guides, technical documents and policies into microlearning modules in minutes.

Instant merchant deployment

Approved content publishes directly into merchant Totara LMS platforms.

BMF Building Blocks

Educate merchants on your products & installations via industry-specific training.

Up to date product knowledge

Update training instantly as products or regulations evolve.

BuildAI

Instant AI-powered course creation

BuildAI allows suppliers to rapidly transform existing static assets into engaging digital learning experiences in minutes rather than weeks.

Upload your product brochures, technical PDFs, installation guides, compliance documents or policy information and BuildAI produces:

Knowledge checks
Quizzes
AI-generated imagery
Narration options
Interactive journeys
Editable course structures

Suppliers can also generate entirely new training courses simply by describing the audience, objectives and desired outcomes using natural language prompts.

Why this matters

Become an embedded educational partner across the merchanting sector

This is about far more than uploading brochures. It is about influencing how products are understood, recommended, sold, specified, installed and supported across the entire supply chain.

The organisations that educate the industry most effectively are increasingly the organisations that build the strongest long-term relationships.

Understood

Accurate product knowledge across the network.

Sold

Stronger conversion at the point of sale.

Specified

Better specification confidence in tendered work.

Installed

Installation best-practice consistently applied.

Supported

Compliant, current, sustainable customer outcomes.

Value flows both ways

A smarter, scalable learning community

For suppliers

01 Take control of how your products are understood, recommended, sold and installed across the merchant network.

02 Build stronger authority and consistency through engaging, scalable digital learning that can be rapidly updated and distributed.

03 Empower merchant teams with accurate knowledge, improve specification confidence, reduce misinformation.

04 Gain valuable insight into learner engagement and adoption through detailed reporting and analytics.

For merchants

01 Access consistent, up-to-date supplier training delivered directly by the manufacturers and brands behind the products.

02 Provide staff with rapid access to product knowledge, installation guidance, compliance updates and best practice.

03 Reduce the internal burden of sourcing and maintaining training materials.

04 Ensure learning remains current as products, standards and legislation evolve.

Shape future industry training subjects

Supporting the future

Alongside the Supplier Initiative, the BMF Building Blocks programme continues to grow with new industry-specific learning topics being developed regularly. We are actively inviting suppliers to help shape future subjects through sponsorship, collaboration and expert contribution.

Propose a topic

Speak to the Cortexa team today

Arrange a demonstration and discover how BMF Campus can support your business growth. The team will walk you through the platform, pricing and rollout.

Email: [email protected]
Call: +44 (0)330 024 2881

Speak to the Cortexa team Download brochure