1 Day Sales Training for Sales Representatives - Supplier
Location: Coventry This in depth sales course will enhance the expertise used by existing and aspiring sales representatives and provide new concepts and techniques to make the most of their sales visits. This will explore the requirements needed to ensure successful sales meetings, and show you how to engage your customer in product lines and services.
Course type
Regional
Learning format
Classroom
Course duration
This course is run over 1 day
28th July 2026 - 9.30am - 16.30pm
Further development opportunities
Advanced Sales Training for Sales Executives
Maximising Margin
What do you get?
Certificate of Attendance
Who would benefit?
Newly appointed or existing Representatives, Staff with remote face-to-face contact with buyers.
Objectives
Be aware of your selling style, strengths and weaknesses
Understand the customer to develop strong business relationships
Be confident in qualifying and closing the sale
Find new and retain existing customers
Improve time management skills and territory management utilising planning techniques
Promote company brand and image professionally
Use effective verbal communication and efficiently identify customer needs
Increase profits and maximise the bottom line
Course content
The role of the Sales Representative
The Sales Cycle and how to build rapport
Understanding and dealing with different types of customer utilising Character Type Recognition
Recognising the buying “motif” and Customer Key Drivers
Creating a ‘win-win’ situation
Individual selling styles and attributes of a professional sales person
Dealing with difficult negotiations and situations
Being an effective conduit between customer and branch
Effective complaint handling
Sales Negotiation:
Differentiating yourself from the competition whilst maintaining integrity
Verbal communication skills: intelligent questioning, listening and challenging.
Knowing when and where to discount. Gaining advantage from discounting.
Asking for the order and handling sales objections.
Following up quotations and effective outbound calling
To book your place, please make sure you are logged in.
The cost of this course is £300 + VAT (price below is inclusive of VAT)
If you have any queries please contact Conor Bursnell on [email protected]
All of our training courses are subject to our Training Terms and Conditions.
Cancellation Policy:
We regret that cancellations cannot be refunded after 14 days prior to the event, although delegate names may be substituted at any time.
Registration
Last day to register is 7/27/2026