Course type
Regional or in-company
Learning format
Virtual
Course Date
3rd June 2026
Course duration
1 day 09:30-16:30
Further development opportunities
Sales Negotiation Techniques
Advanced Sales Training for Sales Executives
What do you get?
Certificate of Attendance
Course overview
It is all too easy to discount to ensure you ‘Get the Business’, but would you get it anyway? How many of your staff are unaware of the implications of discounting the sale? Margin erosion is a key problem affecting the bottom line and with the pressures of the customer expecting discounts should be a key focus for the business.
Who would benefit?
All staff that have face to face or telephone contact with customers. This could include: Counter Supervisor, Counter Staff, Sales Office Manager, Sales Office Staff and Managers and External Sales People wishing to tighten margin management.
Objectives
Maximise margin by:
Understanding the key elements that affect profit
Understanding the costs and benefits of discounting
Understanding what your prices represent
Using good communication skills to identify customer needs
Using effective sales skills and being a seller, not just an order taker
Making an action plan to demonstrate what needs to be done differently.
Course content:
Understanding margin, mark-up, gross profit and net profit
Knowing when and where to discount
Understanding price and quality
Using the services that the company provides to help make the sale
Building rapport
Questioning, listening and other verbal communication skills
Body language and other non-verbal communication skills
Securing add-on sales
Dealing with objections
Demonstrating a good company and product knowledge
To book your place, please make sure you are logged in.
The price of this course is £300.00 + VAT, the price below is inclusive of VAT.
Please contact Craig Jennings on 07708569001 or email [email protected]
Cancellation Policy:
We regret that cancellations cannot be refunded after 14 days prior to the event, although delegate names may be substituted at any time.