Learning Format
Virtual
Course duration
1 day
Further development opportunities
Search Engine Optimisation (SEO)
Social Media for Advanced
Course overview
In this up-to-date workshop, you will learn how social media is changing the relationship between businesses and their customers. You will be given an overview of how to plan and implement an effective Social Media Strategy for your organisation.
Intended Audience:
This one-day interactive session is ideal for small business owners, managers, or individuals with limited experience who use social media personally but want to learn how to apply it professionally to support their organisation’s goals.
What is it?
Social Media is now a vital part of how businesses connect with customers and communities. Many organisations, however, are still unsure how to use it effectively for business purposes. This introductory course provides a practical foundation to help you get started with confidence.
You’ll learn how to create accounts, understand key features, and develop an initial content plan for your business. By the end of the day, you’ll know how to use each platform strategically and avoid common mistakes that waste time or damage brand reputation.
Objectives:
Creating Engaging Content
Discovering what people want
Quick ways to create Content
Tools and techniques to produce professional material
Social Selling
Generating leads on Social Media
How to approach prospects
Social Media advertising best practice
Measurement and Tracking
Discover what people are saying about you online
Analysis and measurement tools
Making an Action Plan
Course Programme:
Understanding the Social Media Landscape
Overview of key platforms: Facebook, X/Twitter, Instagram, YouTube, TikTok, and LinkedIn
Creating effective business profiles and pages
Planning and posting content that gets engagement
How to grow followers and build a community
Understanding hashtags, tagging, and algorithms
Best practices for visuals, videos, and captions
Simple analytics – how to know what’s working
Time-saving tools and techniques
Practical exercises and examples from real brands.
Workshop Benefits:
Understand how social media fits into your business marketing strategy
Gain confidence using the main platforms professionally
Learn how to create and share engaging content
Discover simple ways to measure results and improve performance
Take away practical ideas you can implement immediately.
To book your place, please make sure you are logged in.
The price of this course is £300.00 + VAT, the price below is inclusive of VAT.
If you have any queries please contact Neil Osborne on 07596868034 [email protected]
Cancellation Policy
We regret that cancellations cannot be refunded after 14 days prior to the event, although delegate names can be substituted at any time.