Getting to Grips with Trustpilot
Improving customer acquisition and loyalty with a great customer review strategy
Course Type
Regional or in-company
Learning Format
Classroom based
Course Duration
1 Day
What do you get?
• Course Workbook
• A set of templates – responses, emails & internal comms
Course overview
As consumers we all need to feel confident about the buying decisions we’re making. This course will help you understand what is possible with Trustpilot and how to help more customers trust and chose you as their supplier.
This course focuses on the importance of getting and using customer reviews with Trustpilot, how to improve your customer experience and how to maximise use of the ratings & reviews to improve your marketing and sales conversion rates. It will equip your business with relevant knowledge and easy-to-use tools to help your business launch Trustpilot and use it to effectively to get to 5*.
Who would benefit?
Merchant Customer Services Managers, Marketing Managers, Operations Managers and anyone responsible for business improvement, business development or customer experience.
Objectives
- Understand why social proof such as Trustpilot reviews are crucial in today’s trading environment – for both your trade customer and their customer.
- Learn how to use Trustpilot effectively
- Create a plan for your business to maximise the benefit
- Improve your customer experience – get to 5*
Course content
- What is social proof is & why it is important to today’s customer?
- Understand the purpose of platforms like Trustpilot and their key features and benefits
- Discover how you can use Trustpilot to grow your business reputation
- Understand how Trustpilot works from your trades customer’s perspective and how they might use it to grow their business
- How to get started with Trustpilot
- What does a great Trustpilot using business looks like? Case studies
- Engaging the whole team with Trustpilot
- How to set Trustpilot up – what will you need to do
- Inviting customers to leave reviews – be GDPR compliant / automation ideas / email invites
- Encouraging colleagues to get regular reviews
- Responding to reviews – best practices & ideas to develop your response templates
- Creating closed loop action and response plans
- Trustpilot on your website
- Using Trustpilot ratings in your marketing content to drive better engagement
- Analysing review insights
- Creating business improvement plans – aim for 5*
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The price of this course is £245.00 + VAT, the price below is inclusive of VAT.