3 Hour Webinar - Measure Online Success with Google Analytic
If you are investing (time or money) in digital marketing, you need to know what’s working and what isn’t. The great thing about digital marketing is that you can measure and track pretty much everything, but to do this you need to have the right tools set up and know what to look out for.
Course Type:
Regional or in-company
Learning Format:
Virtual training session delivered via Zoom
Course Duration:
3 Hours
Course Overview:
If you are investing (time or money) in digital marketing, you need to know what’s working and what isn’t. The great thing about digital marketing is that you can measure and track pretty much everything, but to do this you need to have the right tools set up and know what to look out for.
By effectively measuring your digital marketing activity and results, you can identify where you can invest more time or budget, or identify channels that aren’t generating any results and can therefore be taken off your to do list. This helps you plan and prioritise, and ensure you are getting the most out of your budget and your people.
To get to this stage, we start at the beginning: what should you be measuring and how? In this session you will learn where to find the key metrics you need to know and how to create a report – either for yourself or someone else – that you can analyse and action to keep improving your digital results.
We will mainly focus on Google Analytics among other useful tools, and break down what the data actually means for you in relation to your digital objectives. This session is all about uncovering information, and analysing your progress so that you can make better decisions about the digital marketing activity for your organisation.
Agenda:
The value of measuring your digital activity – why you should be tracking your activities
Identifying what you need to be measuring based on your objectives
Core metrics – from click through rate to bounce rate, traffic sources and more – defining these metrics and which ones are important to you
Navigating key tools to measure your activity and progress including Google Analytics
Understanding and interpreting the metrics that matter
Organising and analysing your findings
Reporting – best practices for producing a meaningful and actionable report that shows you what is working well, what can be improved, and how you can start to action your insights to improve results moving forward
Live, interactive training session with Q&A opportunities & discussions throughout.
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The price of this course is £175.00 + VAT, the price below is inclusive of VAT.