3 Hour Webinar - Getting Started with Google Ads

3 Hour Webinar - Getting Started with Google Ads
PPC (Pay-Per-Click) is the fast track way to get your products and services displayed in the search engine results and start driving traffic to your website immediately. With PPC you have control over your spends and can decide how much budget you want to allocate to your campaigns on a daily or monthly basis.  Sounds like a good way to market your business online, right? Sounds like a good way to market your business online, right?





Course Type: 
Regional or in-company

Learning Format:
Virtual training session delivered via Zoom

Course Duration:
3 Hours

Course Overview: 
PPC (Pay-Per-Click) is the fast track way to get your products and services displayed in the search engine results and start driving traffic to your website immediately. With PPC you have control over your spends and can decide how much budget you want to allocate to your campaigns on a daily or monthly basis. 

Sounds like a good way to market your business online, right?

While PPC can be seen as a quick win there are a number of elements you need to get right for your campaigns to return actual results. From the keywords you are bidding on, to your ad copy, you need to get your campaigns aligned and executed using a set of best practices to get the results you want. 

In this webinar, you will learn the fundamentals aspects of PPC and how it works. We will share our tips on best practices with keyword planning, setting up your campaigns and how to monitor campaigns effectively. 

By the end of this webinar, you will have a better understanding of the role of paid advertising as a digital marketing channel and how it can benefit and scale your business.

This session would be beneficial for anyone connected to the marketing activities of a business. Whether you are coming from a hands on or strategic point of view, PPC can be an incredible tool to generate business, but you need to have the fundamental knowledge in place to get the most out of it. This would be relevant for any type of business – B2B or B2C. 
 
Agenda:
Paid advertising overview – how it really works
Main benefits of PPC/paid advertising and when to utilise it
Keyword research 
Best practice with setting up campaigns
Introduction to writing great ad copy
Tracking campaigns, spend and results

Live, interactive training session with Q&A opportunities & discussions throughout. 
 
To book your place, please make sure you are logged in.

The price of this course is £175.00 + VAT, the price below is inclusive of VAT.
When
3/24/2022 9:30 AM - 12:30 PM

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