3 Hour Webinar - Plan an Effective Social Media Campaign
Social media is an incredibly effective channel to reach existing customers and new audiences, and the power of social is only growing. Whether you are already using social media, or would like to adopt a more structured approach, this session will help you plan and implement effective social media campaigns in line with your goals.
Course Type:
Regional or in-company
Learning Format:
Virtual training session delivered via Zoom
Course Duration:
3 Hours
Course Overview:
Social media is an incredibly effective channel to reach existing customers and new audiences, and the power of social is only growing. Whether you are already using social media, or would like to adopt a more structured approach, this session will help you plan and implement effective social media campaigns in line with your goals.
Regardless of the time or money you are spending, every social media campaign should have clear objectives, and each decision about the creative messaging, targeting and timing of campaigns should link back to your objectives.
That purpose of your campaign is at the heart of how you should then plan and implement your social media activity.
In this session, you will learn a seven step process that we have devised to help you with the end to end process of a social media campaign. You will learn how to develop a strong, joined up approach to your social media campaigns which in turn will have multiple benefits; greater trust and experience with your brand and stronger ROI
Strategy
7 steps of the campaign process – From planning to feedback
Setting campaign objectives
Identifying the best social media platforms for your campaign
How to determine budgets and campaign spending
Developing your key campaign messages
Implementing Your Campaign
How to create a content calendar
Time planning for you (and your team) – essential to deliver a successful campaign
Measurement
Campaign measuring tools available
What should you be measuring?
Live, interactive training session with Q&A opportunities & discussions throughout.
To book your place, please make sure you are logged in.
The price of this course is £175.00 + VAT, the price below is inclusive of VAT.