2 Day - Selling Into Merchants - Supplier

Aimed at suppliers, this interactive workshop will help you understand the merchant structure, the difference between independent and national merchants and how buying groups affect purchasing decisions. By the end of the workshop you will understand how to use your unique sales proposition (USP) to increase profitable business.

Course type 
Regional Course

Learning format 
Classroom based 

Course duration
2 days - 24th & 25th June - 09:30am - 16:30pm

Further development opportunities 
Sales training for representatives
Sales strategy and planning
Key account management

What do you get 
Certificate of attendance

Course overview:
This interactive workshop either delivered as a virtual classroom or face to face workshop will help improve sales across different types of merchant and explores the influence of buying groups. The practical approach will provide the opportunity to explore how to sell the value you bring to a merchant, present a solution and negotiate a positive outcome. 

Who could benefit?
Any sales person engaged with selling into merchants. This course can be adapted to help sales management develop their USP. (A consultation to understand exact training requirements will be necessary)

To help sales staff understand how their USP will add value to a merchant, and sell the benefits. Understand how to approach different merchant types and how buying groups affect the buying process. You will learn how to overcome common objections and who within a merchant to engage with to improve sales opportunities.

Course content:
- Understand the unique value your business will bring to a merchant.
- Understand how to identify new sales opportunities  when selling into merchants.
- Understand the influences on buying decisions their impact on purchasing decisions. 
- Understand how to adapt the sales approach and how to develop sales momentum. 
- Understand how to sell the value of the solution.
- Prepare and deliver a compelling pitch aimed at gaining commitment  to proceed to the next step of becoming a preferred supplier / increase share of wallet. 
- Understand how to negotiate and handle objections. 


09.30 -16.30 each day - Lunch and refreshments included

The price of this course is £560 + VAT, the price below is inclusive of VAT.

To book your place, please make sure you are logged in. 

If you have any questions or need further information, please contact - [email protected]

6/24/2024 9:30 AM - 6/25/2024 4:30 PM
GMT Daylight Time
1180 Elliott Court, Herald Avenue Coventry Business Park Coventry CV5 6UB England

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