½ Day Webinar - Search Engine Optimisation (SEO)

½ Day Webinar - Search Engine Optimisation (SEO)
For many people, how and why your website rises to the top of the search results is a mystery. There are so many things you need to do. Google change the rules all the time and search engine consultants want you to pay through the nose for a job you could do yourselves!


How do new and existing customers find you and your information online? They ‘Google you’ of course. Simple. 

Or maybe not….

For many people, how and why your website rises to the top of the search results is a mystery. There are so many things you need to do. Google change the rules all the time and search engine consultants want you to pay through the nose for a job you could do yourselves! 

This half-day online SEO is designed for those who want to take control of their search engine performance. 

During x4 enjoyable, interactive webinars you will discover proven, simple tactics for achieving top spots on Google, Yahoo! and Bing.

Course Program
What is Search Engine Optimisation really?
How to assess your current site performance
Busting the SEO myths
The Five ingredients of Google Optimisation
Conducting keyword research
Identifying online gaps and opportunities
Designing your site with SEO in mind
Writing web copy to be found in the search engines
The importance of backlinks
Understand the metrics
Action Plans

Key Benefits
Use keyword tools to discover what your audiences are searching for
Design your site around the five key ingredients Google looks for
Build online credibility and trust, the essential currency for search engine success
Track traffic, engagement, conversions, and the effectiveness of each site element

Audience
This non-technical workshop is suitable for anyone in a marketing, PR or communications role. No prior knowledge of SEO is required. Suitable for those in supervisory and management positions from junior to mid-level seniority.

Delivery Method
This half-day training programme will be delivered as x4 one hour webinars with breaks in-between each session. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform. 

Your Online Tutor
All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon). 

Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster. 

Course Material
All delegates receive the slides, workbooks and other supporting material. 

Timings
10.00 – 15.00 – with ‘virtual breaks’

Date(s)
7 July – 
https://bit.ly/2TRydVe

Price
The price of this course is £200.00 + VAT, the price below is inclusive of VAT.

Register Your Interest
This is a popular subject. Places are, therefore, limited and will be given first-come, first-served basis.  To register your interest please click here.

When
7/7/2020 10:00 AM - 3:00 PM
GMT Daylight Time

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