CANX - Science of Persuasion
When it comes to persuading people, success can begin before you say a word. It isn't just what you say or how you say it that counts, but also what goes on in the minds of your those you are trying to influence.
If you are in business, you are in the business of persuasion. And unless you learn how to influence others, you will not achieve your goals.
When it comes to persuading people, success can begin before you say a word. It isn't just what you say or how you say it that counts, but also what goes on in the minds of your those you are trying to influence.
In this unique training course, you are offered new insights into the art of winning customers, colleagues and employees over to your way of thinking.
Drawing on the latest research, and packed with fascinating case studies, the Psychology of Member Engagement is a masterclass in enhancing your powers of influence.
Delegate Testimonials
“The training was SO excellent! Thank you so much. So well thought through and accessible. Really impressed!” - Sophie Cameron, Garden Tastic Ltd
“Excellent delivery. What a brilliant initiative with top quality advice! Thank you.” - David Anderson, Intelligent Valve Monitoring
“The online seminars with Andrew have been fantastic! Really informative with great takeaway advice and tips. Online seminars like this are something new to me yet the engagement was great with Andrew and the other participants. Would highly recommend!”
- Shelley Audis-Ridell, Oscars Pet Foods
Course Program
• The Science of Persuasion – an overview
• How the brain works
• Apply the Seven Drivers of Human Motivation
o The Need to Belong
o Habits
o The Power of Stories
o Carrots and Sticks
o Instincts
o The Desire for Mastery
o Tricks of the Mind
• Trigger Social Pressure
• Optimise your Messages for maximum impact
• Encourage them to act
Key Benefits
• Better understand another’s perspective
• Be able to make your messages clearer
• Build better relationships with members
• Be more influential and persuasive
• Learn simple changes that have a big impact
Audience
This workshop is suitable for anyone in marketing or member facing role and those who would like to brush-up on their influencing skills. No prior knowledge is required.
Delivery Method
This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.
Your Online Tutor
All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon).
Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.
Course Material
All delegates receive the slides, workbooks and other supporting material.
Timings
10.00 – 15.00 – with ‘virtual breaks’
Date
15 July - https://bit.ly/3dli8im
Price
The price of this course is £200.00 + VAT, the price below is inclusive of VAT.
Register Your Interest
This is a popular subject. Places are, therefore, limited and will be given first-come, first-served basis. To register your interest, please click here.
Online registration not available.