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½ Day Webinar - Pricing for Profit: Psychology of Pricing
Some of your customers would pay more. Of course, your customers would never tell you this. Which is why pricing is one of the most important things for a business to get right, and one of the hardest. Price too low and you are leaving money on the table. Price too high and you will scare customers away.
Some of your customers would pay more. Of course, your customers would never tell you this. Which is why pricing is one the most important things for a business to get right, and one of the hardest.
Price too low and you are leaving money on the table. Price too high and you will scare customers away. This is where the Psychology of Pricing comes in.
Your customers – both B2C and B2B - make decisions all day long and many of those decisions are almost all non-conscious. By understanding the psychology behind how people make purchases choices, you can successfully charge a higher price.
Delivered via a series of interactive webinars over one-day, this programme is designed to be an engaging and practical introduction into the science of pricing. It will introduce you to three core elements: customers, competitors and company success. You will be shown how to capture more value and support smarter pricing decisions.
Voodoo pricing? There’s a better way.
Understanding Customers’ price perceptions
Price vs Value
Standing out from your Competitors
Competing with value players
Fighting price wars
Fixing the right price – structures, segments and stairways
Following this training course, you will be able to:
Accurately calculate your costs
Understand market value
Extract your customer’s budget
Set the right prices
Marketing Managers, Sales Managers and sales teams, Branch Managers, Business owners and Directors.
This half-day training programme will be delivered as x4 one hour webinars with breaks in-between each session. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.
Your Online Tutor
All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon).
Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.
All delegates receive the slides, workbooks and other supporting material.
10.00 – 15.00 – with ‘virtual breaks’
10 February –
The price of this course is £200.00 + VAT, the price below is inclusive of VAT.
Register Your Interest
This is a popular subject. Places are, therefore, limited and will be given first-come, first-served basis.
2/10/2021 10:00 AM - 3:00 PM
Registration not available.
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