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Principles of Merchandising
This course will provide the retailing skill of making product displays attractive to customers. It will create the visual desire to increase your customers’ interest, thus increasing awareness and, inevitably, sales.
Regional or in-company
Further development opportunities
Customer Service in Builders Merchants
Sales Negotiation Techniques
What do you get?
Certificate of Attendance
This course will provide the retailing skill of making product displays attractive to customers. It will create the visual desire to increase your customers’ interest, thus increasing awareness and, inevitably, sales. Who would benefit? Trade Counter Supervisor, Trade Counter Assistants, Office Staff, Assistant Manager and any member of staff with a display responsibility.
Understand the benefits of a properly laid out showroom
Develop customer profilesMerchandising methods
Manage effective promotions
Make suggestions for improving layout
Accurately identify customer needs
Understanding individual buying motives and how this affects product requirement and benefit selling
Effectively demonstrate products
Demonstrate the best methods for closing a sale.
The objectives of merchandising
Finding customer needs
Effective layoutPrinciples of effective merchandising
Security and stores layout
Asking questions and listening.
How to register
Training for this course is booked on demand. To register your interest please contact Paige Godsell at firstname.lastname@example.org or call 02476 854980.
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