3 Hour Webinar - How to Create Engaging Online Content
In today’s digital world we are surrounded by content when browsing through websites, blogs, social media and more. For any organisation, it’s important to create content that stands out and resonates with your target audience, and use content as a tool to drive engagement and conversion.
Course Type:
Regional or in-company
Learning Format:
Virtual training session delivered via Zoom
Course Duration:
3 Hours
Course Overview:
In today’s digital world we are surrounded by content when browsing through websites, blogs, social media and more. For any organisation, it’s important to create content that stands out and resonates with your target audience, and use content as a tool to drive engagement and conversion.
Effective content can draw people to your website, build trust and credibility for your organisation, and drive new opportunities. When you create a piece of content, knowing the purpose or desired end result is crucial. Plus, measurement shows you what to tweak and test, as well as what to keep doing.
One of the most important elements of successful content marketing is to understand the value of content for your organisation and the role it plays in engaging your target audience. You might primarily share educational content, or your content might centre around the benefits of your product or service. Once you know the purpose and have identified the role you want content to play you can start to pinpoint exactly what your target audience will want to know, and how you can create interesting, inspiring or informative content.
Like any marketing activity, content creation is an investment (either for you or one of your employees, or even moreso if you outsource it) so it’s crucial that you can measure the impact of your content and how it influences your target audience.
In this session, you will learn a robust step-by-step formula that you can use to create content with purpose. Our tried and tested strategy is designed to help you turn your content into a key touchpoint on your target audience’s digital journey that brings you results.
Agenda:
Content Strategy
Establishing goals and objectives for your online content
How to generate content ideas – tools to help you find topics your audience are interested in
The key components of effective content and deciding what you want your audience to Think, Feel, or Do
Creation & Distribution
Blogs / videos / podcasts – exploring different forms of content
Maximising your content and opportunities to connect with your target audience
The power of live and our top tips for creating live content
Repurposing content – the do’s and don’ts
Live, interactive training session with Q&A opportunities & discussions throughout.
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The price of this course is £175.00 + VAT, the price below is inclusive of VAT.