1 Day - Ecommerce & Digitalisation in a Post Covid World
Understand how best to digitalise your business and stay relevant to a new breed of customers in a post COVID world.
Course overview
2020 & 2021 brought unprecedented challenges and growth opportunities as huge swathes of the economy moved online. 85% of B2B customers now expect to manage their business relationships online and 50% of buyers are Millennials. Online sales margins are as high as 48% and more than half of online sales occur out of core business hours.
Unless your business has an online and mobile strategy, you will miss out on the emergence of a totally new way of trading. This one-day course will look at and help you understand how best to enable your business to trade with customers online and combine the new way of working with your existing business model.
Who the course is for?
Business owners and Directors, Sales, marketing, IT, Operations and Branch Managers.
Objectives
- Why digital is a requirement to survive and thrive in the 21st century.
- Adapting your supply chain, stock profile, pricing strategy & culture for online.
- How to collect, manage and publish product data effectively and efficiently.
- Creating multi-channel sales, fulfilment and customer service.
- How to stay ahead of competitors who have bigger budgets and brands.
- Digital success case studies within the B2B market.
- Do’s and don’ts of digital success.
New Ways of Working
- Using software to transform business operations.
- Establishing a culture of continuous innovation.
Transforming operational processes
- Empowering and enabling an agile workforce.
- Establishing a digital culture.
- How to integrate online with offline trading.
- The role of leadership in implementing digital transformation.
- Learn by other’s mistakes and avoid the costly elephant traps.
To book your place, please make sure you are logged in.
The price of this course is £245.00 + VAT, the price below is inclusive of VAT.
Course Content
- Exploring the digital economy.
- The quiet evolution of the techie tradesman'
- • Why is digital growing in importance?
- What are the key priorities for digital transformation?
- What are the customers' digital exceptions and behaviors?
- Creating a customer-focused strategy.
Course Content
- Exploring the digital economy.
- The quiet evolution of the techie tradesman'
- • Why is digital growing in importance?
- What are the key priorities for digital transformation?
- What are the customers' digital exceptions and behaviors?
- Creating a customer-focused strategy.
Course Content
- Exploring the digital economy.
- The quiet evolution of the techie tradesman'
- • Why is digital growing in importance?
- What are the key priorities for digital transformation?
- What are the customers' digital exceptions and behaviors?
- Creating a customer-focused strategy.
Course Content
- Exploring the digital economy.
- The quiet evolution of the techie tradesman'
- • Why is digital growing in importance?
- What are the key priorities for digital transformation?
- What are the customers' digital exceptions and behaviors?
- Creating a customer-focused strategy.