Virtual training session delivered via Zoom
In this session, you will learn how to gather insights on your target audience and use tools such as Google Analytics to understand the digital opportunity for your organisation and where you need to be. From there, you will learn how to transform those insights into objectives and actions enabling you to make the best decisions for your business about where you spend your time and resources with digital marketing.
This course centres around how to create and measure your digital strategy in order to make better decisions for your online activity. This is not so much about the hands on implementation of digital tactics, but how to gather insights from tools like Google Analytics, keyword tools, and audience insight tools so that you can develop a clear picture of where your organisation is now, and work out how to improve your results.
We will walk you through a step by step process, how to compile your data and how to pinpoint digital opportunities and where you or your team could invest more time and effort to attract and engage with your target audience online.
Identifying the digital opportunity for your organisation
Using insights and analytics tools to make informed decisions
Understanding your target audience
Setting goals and planning your digital strategy
Knowing what you are going to track and measure from the start
Live, interactive training session with Q&A opportunities & discussions throughout.
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The price of this course is £175.00 + VAT, the price below is inclusive of VAT.