Letting your Customer Trade with you Online

Letting your Customer Trade with you Online
This one-day course will look at and help you understand how best to digitally market your organisation to your customers.






Course type

Regional or in-company   

Learning format
Classroom based  

Course duration
1 day  

Further development opportunities
Social Media Search Engine Optimisation (SEO)  

What do you get?
Certificate of Attendance

Course overview
This one-day course will look at and help you understand how best to digitally market your organisation to your customers 

Who would benefit?
Marketing Managers, IT Managers, Branch Managers, Business owners and Directors

Objectives
Creating multi-channel sales, fulfilment and customer service in the merchant sector
What are your competitors doing digitally?

- Digital success cases within a B2B market
Why companies have failed when they didn’t see digital as a priority
New Ways of Working
How can digital transform the Supply Chain & Operations?
Establishing continuous innovation
Transforming operational processes
Empowering and enabling an agile workforce and culture
Why it is important to establish a digital mind-set
Creating the mix of digital and traditional operational culture
What is leadership’s role in driving and sponsoring digital transformation?
Setting priorities and key organisational messages  
-How to START….   

Course content

- Exploring the digital economy
The quiet evolution of the techie tradesman’
Why is digital important now?
What are the key priorities for digital transformation?
What are customers’ digital expectations and behaviours?
Creating a customer-focused strategy


How to book
To book your place please contact Paige Godsell at paige.godsell@bmf.org.uk or call 02476 854980.

Where
BMF 1180 Elliott Court Coventry Business Park, Herald Ave Coventry CV5 6UB England

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