1 Day Digital Transformation of the Builders Merchant Sector
This one-day course will look at and help you understand how best to digitally market your organisation to your customers.
Course type
Regional or in-company
Learning format
Classroom based
Course duration
1 day
Further development
Opportunities Social Media Search Engine Optimisation (SEO)
What do you get?
Certificate of Attendance
Course overview
By 2020 85% of B2B customers expect to manage their business relationships online and 50% of buyers are Millennials. Unless your business has an online and mobile strategy, you will miss out on the emergence of a totally new way of trading. This one-day course will look at and help you understand how best to enable your business to trade with customers online.
Who would benefit?
Marketing Managers, IT Managers, Branch Managers, Business owners and Directors.
Objectives
- Why digital is not a choice, but an inevitable requirement to survive in the 21st century.
- How to collect, manage and publish product data effectively and efficiently.
- Creating multi-channel sales, fulfilment and customer service.
- What are your competitors doing digitally?
- Digital success case studies within the B2B market.
- Why companies have failed when they didn’t see digital as a priority and why more are failing every day.
New Ways of Working
- How can digital transform the Supply Chain & Operations?
- Establishing continuous innovation.
Transforming operational processes
- Empowering and enabling an agile workforce and culture.
- Why it is important to establish a digital mind-set.
- Creating the mix of digital and traditional operational culture.
- What is leadership’s role in driving and sponsoring digital transformation?
Setting priorities and key organisational messages
- How to START the process….
Course content
- Exploring the digital economy.
- The quiet evolution of the techie tradesman’
- Why is digital growing in importance?
- What are the key priorities for digital transformation?
- What are customers’ digital expectations and behaviours?
- Creating a customer-focused strategy
To book your place, please make sure you are logged in.
The price of this course is £230.00 + VAT, the price below is inclusive of VAT.