Regional or in-company
Further Development Opportunities:
Social Media Workshop, Search Engine Optimisation (SEO), Digital Marketing*
What do you get?
Certification of attendance
Having a product that solves a particular problem or a service that provides value is just one part of running a profitable business. If no one knows about it, you have a Marketing problem.
How do you get people to know about your amazing products or services?
This course focuses on building a Marketing Strategy. It will provide those within a Marketing position a general understanding as to the importance of Marketing, its position within your company and how a Marketing Strategy can have an impact on company performance by building awareness and attracting ideal customers.
Over two days you will develop a Marketing Strategy specifically for your own business, learning the theory behind it as well as the practical elements that you can implement.
If you are looking develop your Marketing skills and knowledge this course will provide you with the tools and techniques you need to create your own Marketing Strategy.
Who Would Benefit?
Marketing Assistants, Executives and Managers.
The objective of the course is to create a Marketing Strategy that can be implemented within your own business. You will learn how to utilize the SOSTAC® planning framework to form a practical and insightful Marketing Strategy.
- Develop a Marketing Strategy
- Analysing the Market
- Formulating Objectives that are SMART
- Strategic options available
- Tactics and implementation
- The Marketing Mix
- How to measure and monitor
This could be another potential course as a 1 day overview of the Digital elements of Marketing – covering both SEO and Social Media, but also those elements that need to be known, as follows:
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- Content Creation (Video, Audio, Copy)
- Customer Journey
- Live Chat
- Integrated Communications
- Online and Offline integration.
The price of this course is £430.00 + VAT, the price below is inclusive of VAT.