3 Day Sales Training for Sales Representatives

3 Day Sales Training for  Sales Representatives
This in depth sales course will enhance the expertise used by existing and aspiring sales representatives and provide new concepts and techniques to make the most of their sales visits. This will explore the requirements needed to ensure successful sales meetings, and show you how to engage your customer in product lines and services.
Course type 
Regional or in-company   

Learning format
Classroom based  

Course duration 
The course is run over 3 days. 15, 16 & 17 November

Further development opportunities 
Advanced Sales Training for Sales Executives
Maximising Margin 

What do you get? 
Certificate of Attendance   

Who would benefit? 
Newly appointed or existing Representatives, Staff with remote face-to-face contact with buyers.   

  • Understand the customer to develop strong business relationships

  • Be aware of your selling style, strengths and weaknesses

  • Use effective verbal communication and efficiently identify customer needs

  • Be confident in qualifying and closing the sale

  • Find new and retain existing customers

  • Improve time management skills and territory management utilising planning techniques

  • Promote company brand and image professionally

  • Increase profits and maximise the bottom line

Course content
  • The role of the Sales Representative
  • The Sales Cycle and how to build rapport
  • Understanding and dealing with different types of customer utilising Character Type Recognition
  • Recognising the buying “motif” and Customer Key Drivers
  • Creating a ‘win-win’ situation
  • Individual selling styles and attributes of a professional sales person
  • Dealing with difficult negotiations and situations
  • Being an effective conduit between customer and branch
  • Effective complaint handling

Sales Negotiation:
Differentiating yourself from the competition whilst maintaining integrity
Verbal communication skills: intelligent questioning, listening and challenging. 
Knowing when and where to discount. Gaining advantage from discounting. 
Asking for the order and handling sales objections.
Following up quotations and effective outbound calling


To book your place, please make sure you are logged in.

The cost of this course is £765 + VAT (price below is inclusive of VAT)

11/15/2022 9:30 AM - 11/17/2022 4:30 PM
1180 Elliott Court, Herald Avenue Coventry Business Park Herald Avenue Coventry CV5 6UB England

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