Vision, Mission, Values & Strategy
Vision
Advancement of the profession of merchanting
Mission
Define and promote the 'profession' of merchanting and provide recognised, accredited qualifications to enable individuals to excel and advance their careers in the industry
Values
Professional, accessible, inclusive, nurturing, ambitious, forward-looking
Recognition of the Profession
Make merchanting a recognised, exciting and valued profession.
Goals
Define, promote and enhance the profession of merchanting. Increase recognition and demand of IOBM accredited qualifications as the way for individuals to prove their professionalism and employers to advance the skills of their people.
![](https://www.bmf.org.uk/images/IoBM/IoBM_Strategy_Vision_Mission_Values.jpg)