Maximising your online performance through better user engagement

By David Watling, Head of Sales at Pauley Creative
14 February 2018    

David WatlingAs BMF members, we recently attended the BMF Supplier and Service Members Forum at Coventry University and were asked to deliver a presentation around construction marketing tactics to enhance online presence. We are proud to work with the BMF as a membership organisation, and by doing this presentation, we wanted to reassert the importance of truly understanding your audience to drive engagement through using the best tools and valuable, relatable content.  

You only need to look at the below stats to understand the amount of companies who still struggle to create a formal customer-led strategy, despite how crucial it is to reputation, profitability and overall success: “More than half of companies admit to not having a formal customer engagement program in place, and 60% didn’t know how many customers they’d lost over the past year.” — Convero 

“Customers who are fully engaged represent a 23% share of profitability, revenue, and relationship growth compared to the average customer.” — Gallup  

At the Forum we covered the following areas: 

  • Understanding your audience –re-evaluate your construction business as it currently stands: we’ll prompt you with the right questions and provide you with the best tools to kickstart your internal marketing audit
  • Build or rebuild? –from the above research, what tools, platforms and general marketing tactics would be most useful to your customers? Can your website currently accommodate the changes required?
  • Putting the right tools in your kitbag – which online tools will help you to stand apart from your competition? Take a look at some core examples we use that could help to drive engagement and attract your customers
  • Tips on reporting and insights – we’ll take you through a step-by-step guide on some key tips to effectively report back on key customer findings using your Analytics account.    

You can have your say in our annual construction marketing survey. Everyone who completes the survey will be automatically entered into a random draw to win an Apple Ipad! In addition to the Apple Ipad, by completing the survey you’ll receive exclusive results and insights retrieved from the study, highlighting key challenges within construction marketing today and valuable opportunities for 2018.  Our study is helping us to understand exactly how the best-performing firms manage their construction marketing by implementing goals and specific tactics to grow faster and generate quality leads.  Take the survey now here