Principles of Merchandising
This course will provide the retailing skill of making product displays attractive to customers. It will create the visual desire to increase your customers’ interest, thus increasing awareness and, inevitably, sales.
Course type
Regional or in-company
Learning format
Classroom based
Course duration
1 day
Further development opportunities
Customer Service in Builders Merchants
Sales Negotiation Techniques
What do you get?
Certificate of Attendance
Course overview
This course will provide the retailing skill of making product displays attractive to customers. It will create the visual desire to increase your customers’ interest, thus increasing awareness and, inevitably, sales. Who would benefit? Trade Counter Supervisor, Trade Counter Assistants, Office Staff, Assistant Manager and any member of staff with a display responsibility.
Objectives
- Understand the benefits of a properly laid out showroom
- Develop customer profilesMerchandising methods
- Manage effective promotions
- Make suggestions for improving layout
- Accurately identify customer needs
- Understanding individual buying motives and how this affects product requirement and benefit selling
- Effectively demonstrate products
- Demonstrate the best methods for closing a sale.
Course content
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Individual objectives
- The objectives of merchandising
- Promotional periods
- Positioning stock
- Finding customer needs
- Effective layoutPrinciples of effective merchandising
- Managing promotions
- Security and stores layout
- Asking questions and listening.
How to register
Training for this course is booked on demand. To register your
interest please contact Paige Godsell at [email protected] or
call 02476 854980.