Excellence in Business Writing

Excellence in Business Writing
This course is designed to show how best to construct a full range of business correspondence. It will ensure total understanding of the way written communication should be produced and the pitfalls that arise from sub-standard correspondence.

Course type
Regional or in-company  

Learning format
Classroom based  

Course duration
1 day  

Further development opportunities
Persuasive Presentations  

What do you get?
Certificate of Attendance  

Course overview
This course is designed to show how best to construct a full range of business correspondence. It will ensure total understanding of the way written communication should be produced and the pitfalls that arise from sub-standard correspondence. 

Who would benefit?
Managers, Assistant Managers, Office Managers/Supervisors, anyone responsible for producing business related correspondence.  

Objectives
  • Aware of elements and structure
  • Correct use of punctuation and grammar
  • Proven effective techniques
  • The reader’s perception
  • The difference in writing styles and when to use them.  

Course content
  • Considering your audience: what to consider and why it’s so important
  • Overview of different writing styles (and when to use them)
  • Review of different genre (e.g. e-mail, memos and letters) and how to approach them
  • Aspects of good styleUse of active and passive verbs and subject-verb agreement
  • Sentence structure and effective paragraph writing
  • Focusing on clarity and consistency (including tips for avoiding ambiguity)
  • Dealing with spelling – some notorious words, word endings and homophones
  • Editing and proof reading techniques
  • Correct use of punctuation (including parentheses, apostrophe and quotation marks)
  • Writing effective press releases
  • Promotional writing, copywriting and writing for the digital media.

How to register
Training for this course is booked on demand. To register your interest please contact Paige Godsell at paige.godsell@bmf.org.uk or call 02476 854980.
Where
England

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