Digital Transformation of the Builders Merchant

Digital Transformation of the Builders Merchant
This one-day course will look at and help you understand how best to digitally market your organisation to your customers.






Course type

Regional or in-company  

Learning format
Classroom based  

Course duration
1 day  

Further development opportunities
Social MediaSearch Engine Optimisation (SEO)  

What do you get?
Certificate of Attendance

Course overview
This one-day course will look at and help you understand how best to digitally market your organisation to your customers 

Who would benefit?
Marketing Managers, IT Managers, Branch Managers, Business owners and Directors

Objectives
  • Creating multi-channel sales, fulfilment and customer service in the merchant sector
  • What are your competitors doing digitally?
  • Digital success cases within a B2B market
  • Why companies have failed when they didn’t see digital as a priority
  • New Ways of Working
  • How can digital transform the Supply Chain & Operations?
  • Establishing continuous innovation
  • Transforming operational processes
  • Empowering and enabling an agile workforce and culture
  • Why it is important to establish a digital mind-set
  • Creating the mix of digital and traditional operational culture
  • What is leadership’s role in driving and sponsoring digital transformation?
  • Setting priorities and key organisational messages  
  • How to START….  

Course content
  • Exploring the digital economy
  •  The quiet evolution of the techie tradesman’
  • Why is digital important now?
  • What are the key priorities for digital transformation?
  • What are customers’ digital expectations and behaviours?
  • Creating a customer-focused strategy

How to book
To book your place please contact Paige Godsell at paige.godsell@bmf.org.uk or call 02476 854980.

Where
BMF
1180 Elliott Court
Coventry Business Park, Herald Ave
Coventry, West Midlands CV5 6UB England

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