1 Day Letting Your Customer Trade With You Online

1 Day Letting Your Customer Trade With You Online
This one-day course will look at and help you understand how best to digitally market your organisation to your customers.




Course overview 

By 2020 85% of B2B customers expect to manage their business relationships online and 50% of buyers are Millennials. Unless your business has an online and mobile strategy, you will miss out on the emergence of a totally new way of trading. This one-day course will look at and help you understand how best to enable your business to trade with customers online.Who would benefit? Business owners and Directors, Sales, marketing, IT, Operations and Branch Managers.

Objectives 
- Why digital is not a choice, but an inevitable requirement to survive in the 21st century.
- How to collect, manage and publish product data effectively and efficiently.
- Creating multi-channel sales, fulfilment and customer service.- What are your competitors doing digitally?
- Digital success case studies within the B2B market.
- Why companies have failed when they didn’t see digital as a priority and why more are failing every day.

New Ways of Working
- How can digital transform the Supply Chain & Operations.
- Establishing a culture of continuous innovation.

Transforming operational processes
- Empowering and enabling an agile workforce.
- Why it is essential to establish a digital mind-set.
- Creating the mix of digital and traditional operational culture.
- What is leadership’s role in driving and sponsoring digital transformation?

Setting priorities and key organisational messages
- How to START the process. 

Course Content 
- Exploring the digital economy. 
- The quiet evolution of the techie tradesman'
- Why is digital growing in importance?
- What are the key priorities for digital transformation? 
- What are the customers' digital exceptions and behaviors? 
- Creating a customer-focused strategy.

To book your place, please make sure you are logged in.

The price of this course is £230.00 + VAT, the price below is inclusive of VAT.

Course Content 
  • Exploring the digital economy. 
  • The quiet evolution of the techie tradesman'
  • • Why is digital growing in importance?
  • What are the key priorities for digital transformation? 
  • What are the customers' digital exceptions and behaviors? 
  • Creating a customer-focused strategy.
Course Content 
  • Exploring the digital economy. 
  • The quiet evolution of the techie tradesman'
  • • Why is digital growing in importance?
  • What are the key priorities for digital transformation? 
  • What are the customers' digital exceptions and behaviors? 
  • Creating a customer-focused strategy.
Course Content 
  • Exploring the digital economy. 
  • The quiet evolution of the techie tradesman'
  • • Why is digital growing in importance?
  • What are the key priorities for digital transformation? 
  • What are the customers' digital exceptions and behaviors? 
  • Creating a customer-focused strategy.
Course Content 
  • Exploring the digital economy. 
  • The quiet evolution of the techie tradesman'
  • • Why is digital growing in importance?
  • What are the key priorities for digital transformation? 
  • What are the customers' digital exceptions and behaviors? 
  • Creating a customer-focused strategy.
When
12/12/2018 09:30 - 12/12/2018 16:30
Where
St Gobain Innovation Hub
99 Helen Street
Glasgow, Glasgow G51 3LH England

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