Connecting with customers and delivering results. Businesses face many challenges that directly impact on their performance. Rapidly changing circumstances that have either positively, or negatively impacted their business have become the norm over this past year. Many report a reduced appetite for risk or unnecessary spending, this has prevented investment in their key asset – their people. All business no matter what the size rely on their sales teams to deliver results, however; have those sales teams got the necessary skills to deliver results? We will discuss how we connect with and manage our relationships with our customers, plan our sales strategy when selling to merchants and distributors and explore how we manage our sales teams to deliver growth.