½ Day Webinar - Content Marketing
Do you feel a pressure to publish content to an endless variety of different 'streams' or 'feeds'? You know that creating, publishing and promoting great content is great for business, but you don’t have the time or resources to keep up.
Do you feel a pressure to publish content to an endless variety of different 'streams' or 'feeds'? You know that creating, publishing and promoting great content is great for business, but you don’t have the time or resources to keep up.
These pressures you feel are why this new half-day course can help…
During intensive but enjoyable interactive online course, you’ll discover an actionable philosophy to market your business effectively online with content. With practical tips, insights and case studies, you'll be able to start producing a variety of content that works.
The course outlines a step-by-step content strategy approach: from planning and creating your content to delivering and managing it. Attend the programme, and you will come away feeling confident to tackle issues such as telling your boss what’s wrong with your current approach, getting the right budget and resources and bringing all stakeholders on board.
Delegate Testimonials
“The training was SO excellent! Thank you so much. So well thought through and accessible. Really impressed!” - Sophie Cameron, Garden Tastic Ltd
“Excellent delivery. What a brilliant initiative with top quality advice! Thank you.” - David Anderson, Intelligent Valve Monitoring
“The online seminars with Andrew have been fantastic! Really informative with great takeaway advice and tips. Online seminars like this are something new to me yet the engagement was great with Andrew and the other participants. Would highly recommend!”
- Shelley Audis-Ridell, Oscars Pet Foods
Course Program
• Content Marketing – an introduction
• Benchmark your performance
• Understand your audience them what they need
• Use data you already have
• Define your Messages and Personas
• Telling your Story with Content
• Generating content ideas
• How to measure the Return on Investment (ROI) of your content
• Generating insight to increase engagement
Key Benefits
• Create an effective Content Strategy for your business or organisation
• Agree your objectives for your marketing material
• Benchmark your performance against competitors and ‘best in class’
• Plan your content calendar around audience needs and drivers
• Learn from success and failure of other organisations’ social media content
Audience
This non-technical workshop is suitable for anyone in a marketing, sales, PR or content creation role.
Delivery Method
This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.
Your Online Tutor
All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon).
Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.
Course Material
All delegates receive the slides, workbooks and other supporting material.
Timings
10.00 – 15.00 – with ‘virtual breaks’
Date
9th July - https://bit.ly/3dlajcn
Price
The price of this course is £200.00 + VAT, the price below is inclusive of VAT.
Register Your Interest
This is a popular subject. Places are, therefore, limited and will be given first-come, first-served basis. To register your interest, please click here.