NEWS:

A Development Programme for Directors and Senior Managers

A programme of four 2-day workshops designed to help participants decide the direction of their business in the medium term and to give them an insight into the skills and tools needed to achieve future business objectives. The workshops will be highly participative with the emphasis on practical application of the techniques and methodologies used to manage the business more effectively in an ever-changing customer landscape and financial environment.

Content Outline Workshop 1 - Working Strategically

What do we want to be? Positioning the business for the future
Make the distinction between Corporate and Competitive Strategy
Understand the importance of establishing Vision and Mission
Understand the factors that shape competitive strategy - internal and external
Develop questions that a competitive strategy must answer
Awareness of Strategic Drift - factors that push strategy off course
Understanding stakeholders and their importance
Understand the input and output values of key stakeholder groups
The strategic tools that help futureproof the business

Content Outline Workshop 2 - The Ever-Changing Customer Landscape

Managing constant changes in customer trends and expectations
Drivers that may affect customer selection in the future
Drivers that may change your business' customer profile in the future
Customer Relationship Management - transactional strategy vs. relationship strategy
Business Development - customer management that fits the business climate
Form a contrasting view of customers / markets now and in the future
Find your differentiator in what amounts to a commodities market
Find ways to put the customer at the centre of your culture
Retaining customers and adding value in challenging economic times

Content Outline Workshop 3 - Making Strategic Change Stick

Understand the key components for implementing change
Develop content for the strategic agenda
Establish the natural goals of the business - expectation, culture, behaviour, achievement
Identify stakeholders with whom the agenda will be shared
Establish the strategic and economic relevance for key stakeholder groups
Identify potential pitfalls when implementing change
Identify areas of resistance and solutions to deal with them
Prioritise organisational aims against which goals can be developed - critical issues
Understand why communication is at the heart of implementing change

Content Outline Workshop 4 - Leading Change

Make a clear distinction between management and leadership
Establish direction - envisioning the future and the practices to realise it
Develop a leadership style that drives change and inspires followers
Establish urgency through an initial team of believers
Create a vision with a compelling view of the future
Communicate the vision - leaders must be seen walking the walk
Empower others to act on the vision
Plan for and create short-term wins
Consolidate improvements to keep the momentum and institutionalise new approaches

Workshop Style

Workshops will be interactive and highly participative including skills practice, discussion groups and syndicate exercises. Delegates will assemble personal development plans from each workshop to help them transfer new-found skills and knowledge back to their businesses quickly and effectively. They will be actively encouraged to use anecdotal evidence and case studies to bring learning to life and make relevance one of the programme's bywords.

For more information on Director Level and Senior Management training, or to make a booking please contact us.

A Development Programme for Directors and Senior Managers

BMF is supporting two major events this year