1 Day Digital Transformation of the Builders Merchant Sector
This one-day course will look at and help you understand how best to digitally market your organisation to your customers.
Course type
Regional or in-company
Learning format
Classroom based
Course duration
1 day
Further development opportunities
Social MediaSearch Engine Optimisation (SEO)
What do you get?
Certificate of Attendance
Course overview
This one-day course will look at and help you understand how best to digitally market your organisation to your customers
Who would benefit?
Marketing Managers, IT Managers, Branch Managers, Business owners and Directors
Objectives
- Creating multi-channel sales, fulfilment and customer service in the merchant sector
- What are your competitors doing digitally?
- Digital success cases within a B2B market
- Why companies have failed when they didn’t see digital as a priority
New Ways of Working
- How can digital transform the Supply Chain & Operations?
- Establishing continuous innovation
Transforming operational processes
- Empowering and enabling an agile workforce and culture
- Why it is important to establish a digital mind-set
- Creating the mix of digital and traditional operational culture
- What is leadership’s role in driving and sponsoring digital transformation?
Setting priorities and key organisational messages
Course content
- Exploring the digital economy
- The quiet evolution of the techie tradesman’
- Why is digital important now?
- What are the key priorities for digital transformation?
- What are customers’ digital expectations and behaviours?
- Creating a customer-focused strategy
The full cost of this course is £215 + VAT. The price below is inclusive of VAT.?