Who should attend?
The conversion optimisation training course is suitable for anyone looking to optimise their website, Social Media or email newsletters with a formal Conversion Rate Optimisation process.
Typical attendees include: business owners, marketing and website managers, graphic designers, User Experience (UX) professionals and sales people
Course Overview
Driving visitors to your website or subscribers to your email list is only half the battle. Your efforts are wasted if they don’t click, enquire and buy. The problem is, your potential customers are time poor and impatient web users. If they don’t quickly understand what you’re telling them, they’re gone in an instant. Worse still, your competitor’s website – which is may be better than yours – is only a click away.
This unique course will teach you the methodologies and processes needed to generate more sales and conversions online. You will gain practical Conversion Rate Optimisation (CRO) knowledge that will help you drive business growth without spending any more money on marketing. You’ll also discover repeatable processes that you can use on any web property from ecommerce sites, landing pages and even Social Media.
Course Programme
The Foundations of Conversion Rate Optimisation
- Understanding CRO is and isn’t
- Design and UX
- An introduction into Web Psychology
- Principles of Persuasive Design
Conversion Research
- Understanding your Users
- Applying Heuristic Analyses
- Survey Design
- Qualitative and Quantities Research
- Competitor Analysis
Testing in the real world
- Creating your benchmarks
- Common testing mistakes and how to avoid them
- How to run tests in the real world
- Prioritising tests and what to test next
Optimisation Strategies
- When to tweak a website and when to completely re-design
- Creating an Online Value Proposition
- Designing for B2B and B2C Buyers
- Landing Page best practice
Managing CRO Across the Organisation
- How to design a CRO programme
- Getting buy-in from all stakeholders
- Building your technology stack
- Demonstrating Return on Investment (R.O.I.)
Workshop Benefits
Following this training course, you will understand:
- The key elements of a CRO strategy
- The Psychology of your target audience
- Factors that can negatively impact on conversions
- How to set up, implement and measure web testing
- The core ingredients of successful landing pages
- How to implement CRO programme for your organisation
The full cost of this course is £215 + VAT. The price below is inclusive of VAT?